AUSTIN FC x NO COMPLY x ADIDAS SKATEBOARDING: SKATE ATX VOL. 2

Project Responsibilities

• Brand Lead 

• Narrative and Creative Lead

• Digital and Channel Strategy 

• Go-to-market Strategy 

• Creative Asset Management

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Austin FC and No Comply joined forces again, this time with adidas Skateboarding to create the first ever skateboarding collection in MLS  

• The collection features a 90s-inspired oversized No-Comply x Austin FC Jersey and water shorts, and a premium leather Copa Nationale rooted in Austin FC’s color palette

• A skate video launched the collection across Austin FC, No Comply and adidas Skateboarding channels and was paired with both lifestyle and product photography 

• This collaboration was Austin FC’s first feature on adidas Football and adidas Skateboarding’s social channels with global reach 

• The program was featured across several earned media platforms including High Snobiety, Soccer Bible and Nice Kicks 

• As part of adidas Skateboarding’s summer tour, Austin FC and No Comply hosted an appearance at the No Comply Store with both adidas Skateboarding and Austin FC athletes as well as a Skate Jam at local House Park Skate Park

• The collaboration drove incremental sales across all owned and operated retail channels and saw a 50% sell-through within the first 24-hours

• Product was made available globally, reaching as far as Sydney, Australia 

*imagery by Jacob Gonzalez