Project Responsibilities

• Brand Lead 

• Digital Strategy 

• Go-to-market Strategy 

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• Partnered with Fanatics and Matthew McConaughey to launch the Austin FC x Matthew McConaughey M.O.C. Line 

• T-shirt design made notable references to one of McConaughey’s most iconic lines “ALRIGHT ALRIGHT ALRIGHT” 

• Omni-channel approach to launch across MLSStore.com and in-market retail

• Physical and digital retail signage connected back to the broader project design 

• Supported across owned and operated channels as well as McConaughey’s owned channels 

*Graphics and animation by Alie Jackson