LAS VOCES KIT

Project Responsibilities

• Brand Lead 

• Jersey Design and Development Lead 

• Narrative Support 

• Digital and Channel Strategy 

• Go-to-market Strategy 

• Event Development / Event Execution 

• Creative Asset Management

• Project Management 

• Brand Collaboration Relationship Management

Project Details

• The 2023 Austin FC primary kit was developed and designed as a progressive kit intended to breakthrough the traditional global soccer landscape 

• With no two lines alike, Las Voces Kit (The Voices Kit) represented the unique voices that make up ATX 

• Using Austin FC players and local cultural stakeholders to drive our narrative, we told the stories of their individual experiences in Austin, using Austin FC as the common thread 

• Through a series of video confessionals and portraits as well as a week long airstream tour to connect with local Austinites, we launched Las Voces Kit across owned and operated channels paired with relevant earned media coverage 

• Las Voces Kit outperformed Austin FC’s first primary kit (The Uniform for Austin) within the first 48 hours of launch, solidifying our place as a top selling Club across MLS and across all of global soccer 

*Creative direction by Alie Jackson

*Imagery by Jacob Gonzalez